The U.S heritage brand - STETSON brought me aboard to creative concept and photograph new editorials for their company rebrand and new visual DNA. Below are highlights and site pulls from Fall / Winter and Spring / Summer campaigns in which we set a new tone for this legacy brand. These campaigns also include 35mm capture, all shot on Leica systems and Leica glass.

Campaign Credits: President of Stetson Worldwide: Xiao Li Tan, SVP Stetson Marketing: Andrea Bozeman, Creative + Photographer: Ben Jacks, Campaign Producer: Chau Mui, Coordinator: Samantha Wisniewski, Wardrobe: India Madonna, Wardrobe Assistant: Charlotte Patterson, Lighting: Nik Williams, Wayne McElroy